MASCATO is a company that makes pet food that focuses on whole food that is healthiest for the animal. They use farm fresh food where they can and they provide afforadable pet food for pet owners. This food can be found at Walmart and Costco.
The goal was to market this pet food as an affordable healthy option for pets. This meant choosing inviting colours that are easy to see on a busy shelf. This also meant that there needed to be very clear labeling about what is in the food in order to showcase the benefits of buying this food.
